Team TrickyScribe: Beat22 is fast emerging as India’s leading SaaS-enabled B2B marketplace for musicians. Founded by dynamic entrepreneurs Ashish Sudhera and Kanab Singh Mehra, Beat22 is on a mission to organize and streamline the highly fragmented music creation ecosystem.
The platform empowers musicians at every level to monetize, license, and scale their original work effortlessly through a robust, tech-driven infrastructure. With Beat22, musicians no longer need to rely on scattered social media posts or disconnected global platforms that fail to understand Asia’s unique needs.
Tackling Asia’s Biggest Music Industry Problems
Beat22 is not just another marketplace—it’s a solution to some of the biggest challenges faced by the music community in Asia. The lack of a proper digital infrastructure has historically forced music producers to either depend on Western-centric marketplaces or random social media transactions, neither of which address their specific pain points.
Global platforms often come with complex payout systems and pricing models that don’t align with the value perceptions in Asian markets. Meanwhile, vocalists, including singers and rappers, often struggle to find the right beats and risk getting caught in licensing disputes or facing fraud. This broken system has left both sellers and buyers disconnected, creating a chaotic, inefficient, and untrustworthy ecosystem that Beat22 is now fixing.
Why Beat22 Is the Ultimate Game-Changer for Beat Sellers and Buyers
Beat22 provides beat sellers with a comprehensive toolkit that allows them to upload, organize, and monetize their beats with ease. The platform automatically generates digital licenses with unique IDs, protecting both the seller and buyer from future legal disputes or song takedowns. Sellers can also leverage powerful sales tools like activity-based lead generation, real-time analytics, negotiation interfaces, and seamless payouts—all on one platform.
For buyers, Beat22 offers access to a massive library of over 65,000 beats under one digital roof. Every purchase comes with transparent licensing terms and is backed by verified seller profiles and community credibility scores, ensuring a secure and professional transaction every time. No more risky DMs or shady deals—just quality beats ready for the next big hit.
Meet the Visionaries Behind Beat22
The force driving Beat22’s success is its two visionary founders. Ashish Sudhera, the Founder and Chief Executive Officer, leads the company’s strategy, finance, marketing, and operations. With over seven years of experience spanning e-marketplaces, consumer internet, and healthcare sectors, Ashish brings a strategic edge that’s helping Beat22 scale rapidly.
On the creative side is Kanab Singh Mehra, Founder and Chief Content Officer. An accomplished music producer and sound engineer with more than seven years of experience, Kanab has worked with industry giants like Universal Music, Mass Appeal, Gully Gang, Star Sports, and Boat. Together, they are reimagining the music production marketplace for a new generation.
Why the Market Is Ripe for a Disruption Like Beat22
The global music production industry is booming, estimated to be a $4 billion market, with over 100,000 new songs uploaded to streaming platforms every single day. Yet despite this explosion in content, the journey from beat production to final song release remains messy, unorganized, and full of roadblocks. Over 4.5 million music producers and more than 10 million vocalists worldwide continue to struggle with sourcing, vetting, and licensing beats safely and efficiently. Beat22’s platform is set to change that forever.
By automating the entire process—from curated beat discovery to secure licensing—Beat22 enables artists to focus on what they do best: creating music without getting bogged down by legal risks and logistical nightmares.
Beat22: Building the Future of Music Creation, One Beat at a Time
In a world where musicians must move fast to stay relevant, Beat22 offers the ultimate advantage. It provides instant access to high-quality beats with full transparency, ensuring artists spend more time in the studio and less time navigating a broken system.
With its tech-first approach, deep understanding of local markets, and founder-led passion for music, Beat22 is not just a platform—it’s the future of music creation.
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